Advertising as a Branding Tool is an authoritative, insider s perspective on the key strategies for utilizing advertising to lead clients strategically and help them attain market share. Featuring presidents and CEOs representing some of the nation s leading advertising agencies, this book provides a broad, yet comprehensive overview of the key considerations involved in brainstorming and developing advertising campaigns that gain customer support and loyalty. Discussing the importance of connecting with the consumer on a personal level, these authors articulate the finer points of an industry in which sending a resonating message can expand your customer base and translate into increased revenues. From targeting the client’s audience to measuring consumer opinions and response, these authorities offer practical and adaptable strategies for partnering with clients to build creative and attention-getting campaigns. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great innovative minds of today, as experts offer an insider s glimpse into this highly-competitive industry.