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NASCAR is a sport with built-in excitement. Studies by auto manufacturers show that we develop a fascination with performance cars at a very young age. During the 90’s, NASCAR expanded venues for its sport which now has a balanced geographic distribution (Cup series races in over 20 states). Now, to take full advantage of the psychographic position of racing in the minds of potential consumers, NASCAR needs to move full speed ahead in fully diversifying the sport which will include broadcast partners, race presentation, advertising and marketing, fan outreach and future fan development, diversity in the driver’s seat, ownership and NASCAR management.

Download Our White Paper on How Brands Can Leverage NASCAR as the Sport Broadens its Demographic Appeal.

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